For almost 50 years, this family-founded brand grew exponentially, from one store in New Jersey to over 2,000 in the US, Canada, and Mexico. During that time, all creative production was done by dozens of external agencies. In 2018, they decided to build an in-house team to develop and execute all creative work. We were tasked with hiring an entire team, setting up new creative processes, aligning on strategy, collaborating with internal partners (buyers, marketing, developers, producers, as well as C-suite) and establishing a new look, feel, and voice for the brand.

Our primary goal was to conceive an omni-channel vision built on an established (and beloved) brand persona, and by elevating it to meet the needs of the contemporary marketplace. After getting buy-in from the executive team, we spent a year re-imagining and reworking every channel (web, email, social, video, print, store signage, advertising, promos). During that time, site performance and store revenue grew markedly, with notable gains across all categories. We built a team of exceptional designers, art directors, writers, illustrators, and content creators who helped remake the face of Bed Bath & Beyond.