Alloy is a women’s telehealth platform, offering straight talk and science-based solutions for women over 40 suffering from symptoms of menopause.

  • Our brief was to capture and express the passionate ambition of founders Anne & Monica, who strive to empower women to embrace their bodies with confidence and pride.

  • Our insight was to create a new twist on a womens brand, with a visual language thats inclusive but never neutral.

    The tone of voice skips formality and technicality in an effort to be more authentic. Alloy talk is real, gutsy, and inspiring.

  • Brand identity
    Photography
    Packaging dev & design
    Creative asset creation
    Investor decks
    Marketing collateral
    Pitch Decks - Seed & Series 1

  • Lauren Cameron - Design & Strategy
    Shena Patel - Copy & Strategy

PURPOSE

Alloy exists to help women
age healthfully and feel like their best selves.

POSITIONING

For women over 40,
Alloy is the no-BS solution to aging healthfully.

PROMISE

Alloy makes it easy to get evidence-based, holistic solutions & expertise so women can feel better now.

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