Bed Bath & Beyond is the trusted expert for the home and heart-felt life events. Our North Star is to ‘Make A Better Everyday’ for customers.

I helped to build BB&B’s first internal creative team, set up creative processes, and concepted + executed the first omni-channel campaigns BB&B ever launched.

  • Refresh & elevate the BB&B brand. Hire + oversee a creative services team to execute BAU work for a 12 billion dollar brand. Concept and execute brand and seasonal campaigns for BB&B consumers as well as segmented life stage consumers including College & Mover.

  • Campaign Research & Strategy

    Campaign Concept

    Campaign Guidelines

    Styleguides and Design Templates

  • At Bed Bath & Beyond, we offer thoughtful, smart solutions for whatever life throws your way. Sometimes it’s a small win, like getting a crazy-powerful blender that makes staying on your new health regimen easy; finding the sofa that is so “you”, it makes you giddy with excitement; or discovering super-slim hangers that miraculously add 10 inches to your closet. And sometimes it’s about the most meaningful (and scary and exciting) events in life, like planning a wedding, moving into and decorating a new home, or sending your kid off to college.

    We can help you through these moments both big and small -- because we’ve lived them too, and we love sharing what we’ve learned, whether it’s our insights, expertise, or inspiration. In your home and in your life, we can help make a better everyday... every single day.

  • Lauren / Liz / Shena

collegeready-a.png

Social campaign about kids moving out for college, with the insight that it’s not just the kids that are ready for this next step.

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