Alloy is a women’s telehealth platform, offering straight talk and science-based solutions for women over 40 suffering from symptoms of menopause.
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Our brief was to capture and express the passionate ambition of founders Anne & Monica, who strive to empower women to embrace their bodies with confidence and pride.
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Our insight was to create a new twist on a womens brand, with a visual language thats inclusive but never neutral.
The tone of voice skips formality and technicality in an effort to be more authentic. Alloy talk is real, gutsy, and inspiring.
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Brand identity
Photography
Packaging dev & design
Creative asset creation
Investor decks
Marketing collateral
Pitch Decks - Seed & Series 1 -
Lauren Cameron - Design & Strategy
Shena Patel - Copy & Strategy
PURPOSEAlloy exists to help women
age healthfully and feel like their best selves.
POSITIONINGFor women over 40,
Alloy is the no-BS solution to aging healthfully.
PROMISEAlloy makes it easy to get evidence-based, holistic solutions & expertise so women can feel better now.
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