The FRONT is a new media & entertainment brand, development incubator, and creative cultural force that brings storytelling from a female perspective to the forefront.

Create a new brand identity for the launch of The Front, a new media company whose strength lies in its determined commitment to represent ordinary women as extraordinary and showcase female artists as the talented champions they are.
Design thinking was informed by the mission and goals of the company: bringing female perspectives to the forefront. The logo is an expression of empowerment, change, passion, and transformation.
We developed a simple but bold palette that uses color overlays to add highlights to a dark, authentically gritty aesthetic.
Brand identity
Photography
Packaging dev & design
Creative asset creation
Investor decks
Marketing collateral
Lauren Cameron - Design Direction & Brand Identity

The Front logo is iconic, dynamic, striking, optimistic, memorable and cool. It ascends upwards with energy, mirroring the positive spirit of the brand mission.